The two problems are not the same. Answer Engine Optimisation and Generative Engine Optimisation, delivered as a monthly retainer.
When a buyer asks ChatGPT, Perplexity, or Google's AI Overview which company to talk to about a problem your business solves, your name needs to appear in the answer. For most US companies, it does not. Not because the company is unknown. Because the website is structured in a way that AI systems cannot extract, verify, or cite with confidence.
This retainer changes that. Every month, Citara Labs works on the structure, the entity signal, and the content architecture that determines whether your brand gets cited.
Every quarter, we run a full citation audit across the four major AI answer engines and report on what changed.
Existing pages reviewed and restructured so AI systems can extract clear, verifiable claims. New content briefs written for queries where the brand has no coverage.
Schema markup governance, consistent brand language across all surfaces, directory listing management, and sameAs updates as new profiles go live.
Manual testing across ChatGPT, Perplexity, Gemini, and Claude for the agreed query set. Citation rate, accuracy, and sentiment documented.
Citation rate trend, query coverage, new citations earned, and a comparison against the three closest competitors.
Companies that have invested in SEO and are not seeing that investment translate into AI search visibility. Companies that have a competitor appearing in AI-generated answers where they should be.
If your buyers are using AI systems to research their options, and most B2B buyers now are, being invisible to those systems is a structural commercial problem.
The retainer is how you solve it without building an internal capability from scratch.
A scoping conversation first, to establish whether there is fit.
If there is fit, a four-week discovery produces the baseline citation audit and the retainer scope.
The retainer follows from month two. There is no minimum contract length stated upfront. The work is designed to show measurable change within the first quarter.
What AI answer engines actually cite, and why most company websites are invisible to them.
The specific patterns that determine whether a source gets cited in AI-generated answers, and what structuring content for citation looks like in practice.
Read →When AI answers the question, either you are the answer or you are not in the running.
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